The company offers a wide range of cars across different segments. In an environment friendly initiative, in August Maruti Suzuki introduced factory fitted CNG option on 5 models across vehicle segments.
Tokyo Osaka Nagoya Ticker Symbol: During fiscal the company sold about 1. Suzuki is best known in the United States and Europe as a manufacturer of small, Suzuki swift swot analysis cars and sport-utility vehicles, as well as powerful motorcycles, although it moved into the midsize car sector during the model year with the introduction of the Verona.
In its home market of Japan, however, the company is the leading maker of "minicars"—a classification almost unknown outside Japan. These tiny automobiles—smaller than American subcompact models—are popular because of the tremendous overcrowding in Japanese cities, where since the early s a larger car cannot be purchased legally until the owner can show proof that he or she has a parking spot.
In the market for twowheeled vehicles, approximately 80 percent of Suzuki's domestic output is mopeds, or motor-driven bicycles; overall, Suzuki holds the number three position in the Japanese motorcycle market, behind Honda and Yamaha Motor Co.
The company also makes marine outboard motors, generators, and water pumps. In addition, through its network of foreign assembly plants, Suzuki is adept at turning out millions of car parts.
Suzuki's growth has been predicated on its distinctive domestic and international strategies. Domestically, the company owes its success to its high-quality engines, around which it designs a wide variety of vehicles for special or emerging niche markets. Internationally, Suzuki has traditionally targeted developing countries with growing populations, including CambodiaIndiaChinaHungaryIndonesiaand Pakistan.
Suzuki's policy in these markets is to find a local partner to sell simple, more affordable vehicles, taking advantage of the small margins on huge volumes of sales.
Suzuki also holds majority control of automakers Maruti Udyog Ltd. Indomobil Suzuki International in Indonesia.
While the major automakers battle for leadership in mass markets, Suzuki excels in the quirky niches between jeep and sport-utility vehicle and between compact and subcompact. From its base in Hamamatsu, the Suzuki Loom Works, as it was then known, supplied weaving equipment to hundreds of small fabrics manufacturers in and between Tokyo, Yokohamaand Nagoya.
At the time, textile manufacturing was one of Japan's biggest industries.
It provided a growing and stable market for the Suzuki enterprise. Suzuki continued to manufacture weaving machines exclusively throughout the s and until the mids. At that time a militarist clique gained control of the government and began a massive mobilization program called the "quasi-war economy.
Suzuki was an especially attractive supplier because it was in the business of equipping other factories. In addition, the company was located far away from major industrial centers that would become primary bombing targets.
By Suzuki had begun production of a variety of warrelated materials, which may have included vehicle parts, gun assemblies, and armor.
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For its part in Japan's World War II effort, Suzuki, like thousands of other companies, was requisitioned for war production and probably had no intention of becoming a manufacturer of military implements.
Nevertheless, the company continued to manufacture weaving machines for the duration of the war. Fortunately, the Suzuki factory and the city of Hamamatsu escaped the ravages of U. The company was capable of resuming production after the war, but the economy and supply networks were in ruins.
Japan, however, was so impoverished that there was little demand for new woven products.
As a result, few companies could afford to purchase new looms. By the pace of investment continued to be slow, prompting Suzuki to make a major change in its business.Strategy of M/s Maruti Suzuki Team members P Veera Pratap Ch. Deepak S.
Mohamed ali (BUB) (BUB) (BUB) R Prabhu (BUB) Module: . SWOT analysis of Maruti Suzuki SWOT analysis (alternatively SWOT Matrix) is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture.
Maruti Suzuki India Limited, formerly known as Maruti Udyog Limited, is an automobile manufacturer in India. It is a % owned subsidiary of the Japanese car and motorcycle manufacturer Suzuki Motor Corporation.
As of July , it had a market share of 53% of the Indian passenger car market.
Maruti Suzuki manufactures and sells popular cars such as the Ciaz, Ertiga, Wagon R, Alto, Swift. The Maruti Suzuki Swift Dzire, when launched in , brought great laurels for Maruti in the sedan segment.
It gave new direction to hatchback-derived sedans and has been ruling the compact sedan. Our Site Comprehensive collection of 6f2 j11 g91 at competitive prices. Locate 6f2 j11 g91 available for sale today online. SWOT Analysis Strength One of the most popular compact cars in Indian market Good advertising and high brand visibility Maruti Suzuki Swift LDi Diesel, Manual Lakhs - Lakhs Maruti Suzuki Swift LXi Petrol, Manual Lakhs - Lakhs Maruti Suzuki Swift VDi.